I’ve written about why businesses need to do social media marketing and shared with you a video that depicts why social media isn’t a fad, but a fundamental shift in the way we communicate. I want to talk today a little bit about the future of social media marketing.
For all marketers, PR agencies, advertisers, and business owners, understanding social media marketing is going to become a necessity. This is for two reasons.
The first being that we, as a society, are going to increasingly rely on information about businesses and brands from people we know. While current social networking sites may not be optimized for marketers, betters tools are being created and current tools are getting better every day. Ignoring the amount of time people spend on social networking sites and the activity that occurs on these sites is a stupid decision for marketers or business owners to make.
The second reason is that social media marketing isn’t a stand-alone solution. Social media marketing will become an integral and necessary component of any business’s integrated marketing communications plan. This means that social media marketing will enhance traditional advertisements, PR, experiential marketing events, and all other marketing efforts. On the other hand, all marketing efforts by a business will enhance their social media marketing. The better integrated a social media marketing strategy is to the rest of their marketing/PR efforts, the better both will do.
What this means is that businesses must make sure that their PR agency, marketing expert, and their social media marketing guy are all working together, in unison. Otherwise, you’re wasting a lot of time, money, and opportunities.