Month: March 2013
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Introduction to A/B Testing
Don’t know what A/B testing is? It’s when companies test a hypothesis, for example, by randomly displaying two versions of a home page and testing to which results in a higher sign-up rate, or a conversion rate. To understand how A/B testing works, take a look at this article, a single case study of how […]
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Cost of Online Ads
Average cost of pay-per-click ads over time (source: Hochman Consultants) Global Average Cost per Click data by Industry (source: SEOmoz) Finance — $3.09 Jobs & Education — $1.80 Business & Industrial — $1.67 Computers & Electronics — $1.39 Internet & Telecom — $1.11 Beauty & Fitness — $1.11 Autos & Vehicles — $0.97 Home […]
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LA Tech/Startup Event Calendars
Mailing Lists http://startupdigest.com/los-angeles/ (they’re mailing list is better than their calendar) http://www.eventbrite.com/directory/California/Los+Angeles (the LA mailing list) Top Event Calendars http://www.socaltech.com/calendar/calendar.php http://wearelatech.com/la-tech-events/ http://techzulu.com/events/ Other Event Calendars http://www.builtinla.com/ http://www.latechevents.com/ http://siliconbeachla.com/events-2/calendar