Cost of Online Ads

Average cost of pay-per-click ads over time (source: Hochman Consultants)

Global Average Cost per Click data by Industry (source: SEOmoz)

1. Finance    —     $3.09
2. Jobs & Education   —  $1.80
3. Business & Industrial —  $1.67
4. Computers & Electronics  —  $1.39
5. Internet & Telecom  —  $1.11
6. Beauty & Fitness   — $1.11
7. Autos & Vehicles  —  $0.97
8. Home & Garden   — $0.76
9. Travel —   $0.29
10. Shopping  —  $0.25

Cost of Other Online Ads (source: Digiday)

• Yahoo homepage takeover = $450,000
• Youtube homepage takeover = $400,000
• Facebook log-out screen ad = $100,000
• Twitter promoted trending topic = $120,000
• Hulu in-stream ads = $30 CPM
• Foursquare actions = 40 cents
• BuzzFeed sponsored article = $20,000
• AOL homepage takeover = $400,000
• Branded mobile app = $125,000