A press release is a document that companies send out to the public to let them know of new occurrences, such as events and product launches. It’s a great tool for small businesses. It helps you with SEO, provides you with social media content, makes it easier for people to find you, and makes your business look more legitimate.
All you need to do is find a few places to submit your press release, read a few articles on how to write a press release, and write a press release for your company. Once your press release is posted on their site, make sure it links back to your homepage and share it on your social media outlets. Take it a step further by finding blogs, news, and magazines that might want to write about you, then start sending them your press release. You can find their email address on their website.
Make sure you set up google alerts so that you won’t miss a single article that somebody writes about your business. Also, keep a Twitter search of your company so you can identify people who like your product.
Here’s my recent press release I submitted to Free-Press-Release for EntertainLA.com: EntertainLA.com Announces Facebook Integration, Makes Social Planning Easier