How to Start a Blog (Part 2)

The first part was partly a to-do list, partly a live blog of what I was doing to get my blog up and running. This part is fully a live blog as I tackle Step 7 and Step 8, which is Building Out the Site and Developing a Content Strategy, respectively.

** Live Blogging Starts Here **

Changed Logo. The Hustle theme came with “Hustle” as the default logo on the top left of the page. I changed this to StartupHen and kept the font style that’s used in the theme. This follows the rule of only having two major font types on your website (one for display, one for content). Display font is used in logos and headers, content font is used for content. In the case of Hustle, the display font is serif and content font is sans-serif, but this is not a rule you have to follow.

I added the Authenticator Plug-in. By activating this theme, only people who are logged-in to the site can see it’s content. Now I don’t have to worry about people seeing an unfinished version of the site.

I added an introductory message. This is the part that says “This is StartupHen. The Ultimate Guide to Entrepreneurial Education. Learn More.” Initially, I wanted the big part to say “Live, Laugh, Learn, Launch” but the font was way to big to fit all of that in one line. Granted, “This is StartupHen” will still end up being two lines depending on your browser width, but it’s better than what I originally had. Below is what it looks like now.


I added two pages About and Start Here, and deleted the sample page. Not sure what the content will be yet, but I’m pretty sure these two pages should exist. The “get started” button on the home page will probably lead to the “Start Here” page. I like having a “Start Here” page for people who visit the site for the first time, it’s a very clear call to action.

Added a blog page. Since this is a blog, I should have a blog page that shows my newest content. Duh. Now the three menu items on the top menu are: About, Start Here, and Blog.

I updated the Permalink settings. Before you set the permalinks, every page has a URL that looks like After setting the permalink settings, the URL looks like You can change permalink settings in WordPress by going to Settings > Permalinks.

*Dinner break*

Added Google Analytics tracking code. Many professional WordPress themes allow you to add a Google Analytics tracking code in the settings. If the one you chose doesn’t have one, you can use a plugin.







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