Media Giant Hearst Invests in Science Inc


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So I just wrote yesterday about how in LA, we’re seeing the entertainment industry increasingly investing time and money in the tech/startup community.

Yesterday, on AllThingsD, it was announced that media giant Hearst Corp is investing $30M in Science Inc for probably about 20% equity. Science Inc is referred to by many as an incubator because they take a larger equity stake than accelerators. However, they don’t like being called an incubator, and prefer the term “tech studio”.

This is great news for the LA tech/startup community. Once we can get smooth deal flow between the entertainment world and the tech world, we’ll have available capital comparable to Silicon Valley (really? I don’t know, but it sounds true enough…).

More info:

Hearst Corp owns equity in well known media brands like the Cosmopolitan Magazine, Food Network Magazine, ESPN, and A+E Networks. They’ve already invested in tech companies including HootSuite and BuzzFeed.

Science Inc has produced companies including WittleBee, Dollar Shave Club, EventUp, and Ellie.


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