Cost of Online Ads

Average cost of pay-per-click ads over time (source: Hochman Consultants)

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Global Average Cost per Click data by Industry (source: SEOmoz)

  1. Finance    —     $3.09
  2. Jobs & Education   —  $1.80
  3. Business & Industrial —  $1.67
  4. Computers & Electronics  —  $1.39
  5. Internet & Telecom  —  $1.11
  6. Beauty & Fitness   — $1.11
  7. Autos & Vehicles  —  $0.97
  8. Home & Garden   — $0.76
  9. Travel —   $0.29
  10. Shopping  —  $0.25

Cost of Other Online Ads (source: Digiday)

  • Yahoo homepage takeover = $450,000
  • Youtube homepage takeover = $400,000
  • Facebook log-out screen ad = $100,000
  • Twitter promoted trending topic = $120,000
  • Hulu in-stream ads = $30 CPM
  • Foursquare actions = 40 cents
  • BuzzFeed sponsored article = $20,000
  • AOL homepage takeover = $400,000
  • Branded mobile app = $125,000

 

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