Author: Yohei

I’ve recently realized that every day is a national day for something. Today happens to be a national day for two somethings: Vodka & Tacos. Who decides on these national occurences? From what I hear, it’s the presidents. I wonder which president decided that National Taco Day should fall on the same day as National […]

As social network usage increases, the necessity for businesses to engage in social media marketing increases. An increase in demand results in a increase in supply, which we know from basic economics. While the supply of social media marketers grows, we have to ask ourselves, which one of these social media marketers should I look […]

I cook for one reason. I want to be able to make food I enjoy. Of course I enjoy cooking for others, but unfortunately that’s not my motivation for learning to cook. Some of the most memorable moments in my life have involved great food. I want to be able to recreate that feeling on […]

Stuart Felkner, in this article, explains a social media marketing strategy for bars and restaurants. I couldn’t agree more that the hospitality industry should use social media in a very different way than consumer products, celebrities, or services. The point of purchase for restaurants and bars are at their physical location, as opposed to products […]

Here are 10 reasons your business or company should do social media marketing. 1) The percentage of time spent on social networking sites by people is increasing relative to total time spent on the Internet. 2) People are increasingly making both personal and business decisions based on recommendations or suggestions from people they know. 3) […]

I’ve written about why businesses need to do social media marketing and shared with you a video that depicts why social media isn’t a fad, but a fundamental shift in the way we communicate. I want to talk today a little bit about the future of social media marketing. For all marketers, PR agencies, advertisers, […]

John Hagel, using the term Collaboration Marketing, explains the most important principles behind a successful social media marketing solution. The following is an excerpt from his full blog post: Restoring the Power of Brands. This is written in 2005, but applies now more so than ever, as businesses flock to social media without a clear […]

No matter what business you run, you want your customers and potential customers to think about your brand or business, in a positive way, as often as possible. The more this happens, the more likely they are to return or come to you for business and the more likely they are to suggest you to […]

It seems like social media marketing is all the craze. Everybody seems to be talking about it. Every business is either hiring a social media marketing expert or a social media intern. But what is social media marketing? Do people really understand it? Social media marketing is an additional element to marketing/PR that leverages the […]

When I tell people that I’m starting a company that studies and implements social media marketing, many people respond by telling me that it sounds interesting, but that technology isn’t their thing. This is a misconception. A successful social media marketer is someone who understands the nuances of the current cultural landscape. Social media marketing […]