Author: Yohei

I’ve written about why businesses need to do social media marketing and shared with you a video that depicts why social media isn’t a fad, but a fundamental shift in the way we communicate. I want to talk today a little bit about the future of social media marketing. For all marketers, PR agencies, advertisers, […]

John Hagel, using the term Collaboration Marketing, explains the most important principles behind a successful social media marketing solution. The following is an excerpt from his full blog post: Restoring the Power of Brands. This is written in 2005, but applies now more so than ever, as businesses flock to social media without a clear […]

No matter what business you run, you want your customers and potential customers to think about your brand or business, in a positive way, as often as possible. The more this happens, the more likely they are to return or come to you for business and the more likely they are to suggest you to […]

It seems like social media marketing is all the craze. Everybody seems to be talking about it. Every business is either hiring a social media marketing expert or a social media intern. But what is social media marketing? Do people really understand it? Social media marketing is an additional element to marketing/PR that leverages the […]

When I tell people that I’m starting a company that studies and implements social media marketing, many people respond by telling me that it sounds interesting, but that technology isn’t their thing. This is a misconception. A successful social media marketer is someone who understands the nuances of the current cultural landscape. Social media marketing […]

Imagine a party with free booze, an awesome live band, amazing food, and no people. You wouldn’t call that a successful party. A party can only be successful with people there, so throwing a party starts with marketing. Word of mouth marketing to be exact. If you’re throwing a party as big as Hard Halloween, […]

This post is directly taken from my response to a question on Quora, a Q&A website in which I answer questions about social media marketing. Q: Why do people engage in social media? A: This has to do with the evolution of the Internet and it’s usage. When the Internet first became available to the […]

If you’ve never heard of the grief cycle, it’s five sequential stages of grief that will lead you to acceptance, the last stage. Defining the stages can help people who get stuck in grief to over come it. Here are the five stages of grief, applied to when we get parking tickets. Denial – This […]

I’m not a subscriber to Food & Wine Magazine, but I do follow their twitter. Today, through Twitter, they got me to contemplate subscribing to their magazine. Not by ever mentioning the magazine to me, but by simply helping me out. I’ve never done a thing for them, but they’re providing me a service for […]

I saw somebody running across the street with a suit on today. It looked goofy. He was a regular looking guy with a briefcase in one hand and good posture. But running in a suit can look weird, or out of place. Who do you think you are? James Bond? Sure, I realize he was […]